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I don't know much about signage, city code and the like, but I am quite sure this size sign exceeds most design and zoning guidelines for proper sign size and placement.
If "Heartland" is a bad sign, the Budweiser lettering at the brewery is a good one. It's also big but proportional to the size of the brewery.
I took the picture while jogging with the dog around the Anheuser Busch brewery which I consider a good substitution for a park. It has a 1.25 mile perimeter, no cross streets to worry about (other than the entrance gates), security, even sidewalks and landscaping. If you cross Broadway you can add some miles by looping Lyon Park (or Rollercoaster park as my kids call it due to the hills).
I'm not the only Soulardois running around the brewery. On any given evening there are many of us circling the brewery. Hey, in Soulard we take what we can get. Some city folk have lovely parks like Lafayette and Tower Grove and Francis for exercise, we make due with our beer brewery.
It should be Soulardoise since you're a lady.
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